tag:blogger.com,1999:blog-3294307769201592012.post8474885613069597276..comments2022-08-26T12:24:47.384-07:00Comments on Shilling Epilepsy to Mouth-Breathers: Sears Nintendo ad, ~1988Rowan Lipkovitshttp://www.blogger.com/profile/08691096685515251681noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3294307769201592012.post-22953183321782090962012-12-19T20:59:26.134-08:002012-12-19T20:59:26.134-08:00Confusion is not the effect you want an advertisem...Confusion is not the effect you want an advertisement to have. Advertising is expensive. It should convey a clear, direct message. Want to seed confusion? Try memetic street art or terrorism.<br /><br />The secondary message is that these guys don't know enough about their new line of merchandise to have any business selling it. "The box said Super Nintendo, but when we got home and opened it, all it had in it was a Game Boy!" "Ehh, Nintendo is Nintendo."Rowan Lipkovitshttps://www.blogger.com/profile/08691096685515251681noreply@blogger.comtag:blogger.com,1999:blog-3294307769201592012.post-78911787185682428292012-12-19T19:41:45.313-08:002012-12-19T19:41:45.313-08:00This is another ad that I remembered, and was simi...This is another ad that I remembered, and was similarly confused about, for similar reasons (my video game playing time coming after my comic book reading time).<br /><br />Some of the features of the advertisement make sense in terms of what Sears is. As a hardware store, they are going to talk about "hardware" stuff, and thus we have a discussion of construction materials, cord lengths and cartridge weights. Unknownhttps://www.blogger.com/profile/17026721235086776991noreply@blogger.com