1983 was a bad year for video gaming, but some memorable characters still emerged from the crash. The slogan offered here presents a nod to a perhaps ideal arcade gaming situation, where skill could get a player far and deliver much enjoyment. Not Easy + Fun represents an enviable spot on the plane of video gaming satisfaction: Not Fun fails the player regardless of the difficulty, and Easy + Fun grows boring quickly.
IT'S NOT EASY BEING Q*BERT(tm), BUT IT'S FUN
No one ever said it was going to be easy hopping the irresistible Q*bert(tm) from cube to cube and staying out of harm's way. Especially when he's trying to avoid creeps like Coily and Ugg.
But, there are times Q*bert can't escape. And just like in the popular arcade game, he doesn't take it quietly. Q*bert mutters a few choice words, puts his nose to the grindstone and comes back for more.
You'll grow so attached to Q*bert, you won't want to stop playing. He's one little character who's good to the last hop.
Now you can have the new Q*bert video game cartridge in your home, too.
For your Atari 2600 Video Computer System(tm) and the Sears Video Arcade(tm). Coming soon for Intellivision(r).
The ad copy looks like a marketing man watched someone play the game, and then tried to present the salient elements of it: Q*bert hops; the environment in which he hops is filled with cubes; this environment is populated with opponents; here are their names; when they defeat Q*bert, an expletive is simulated.
Despite the somewhat uninspired text of the ad, there's a splendid * white face / red nose quality to the game, with the player trying to set a system in order and numerous chaotic opponents busy undoing all their hard work -- or actively antagonizing the player's agent of change. Despite all this, the basic rules of the game as sufficiently straightforward that the whole thing can be played, albeit very slowly, as a board game. No, I'm serious: I own the Q*bert board game and that's what it is.
Slick of the very thing that gave him his name?) and sharing genuine digitized invective when things went sideways.