IT'S INTERESTING... wait, sorry, caps lock off -- got stuck in eXtreme ANGRY CAPS MODE -- to see that again, the main elements are a) the box art (why not just blow up the box to full-page and leave out the weak text, which boasts no selling point beyond tepid alliteration? I dig the cartoonish visual emphasis the game also employs -- big fist, big foot, big attitude!) and b) trash-talking their primary influence. (If the Great Giana Sisters advertised by slamming Super Mario Bros., it would be similarly conspicuous.)
COMPARED TO BATTLETOADS, TURTLES SEEM LIKE POND SCUM.DUDE, IF YOU'RE READY FOR A GAME THAT TOADALLY KICKS BUTT, GET BATTLETOADS. WITH 12 LEAPIN' LEVELS OF FIERCE FIGHTING AND RADICAL RACING, FOR ONE OR TWO PLAYERS.
Also interesting is the publisher's decision to make good use of the margins to plug a few other wholly unrelated titles -- Off-Road and Double Dragon didn't need any more page space to assert their self-evident virtues, their presence more a reminder If You Don't Have These Carts Yet, You Should Remember To Do So. The other games I can't speak much to, but suffice it to say they were no Battletoads.