Tuesday, February 26, 2013

Revell Atari sweepstakes

If a full size Atari video game is inside that box, then Revell was making 1:1 scale models.

DON'T BE SURPRISED IF YOU FIND A FULL SIZE ATARI VIDEO GAME INSIDE THIS BOX.

magnum p.i. 308 GTS FERRARI
INSTA-WIN VIDEO GAME INSIDE

The hottest video game in the country isn't at your local arcade. Its [sic] inside new Revell model boxes. And it's called Revell's Insta-Win Video Game.
But in this game, you don't merely get a chance to play a video game. You get a chance to win one. A full-size Atari Video Arcade Game. The same game you've been playing in arcades. Only now you could be playing it in your bedroom.
Just buy a specially marked Revell model kit. Rub the ink off three circles of the enclosed game card. And that's it. You could instantly win any one of three full-size Atari Video Arcade Games. Or any one of 50 Atari Video Computer Systems. Or any one of 5,000 Revell model building tool kits.
So the next time you're off to the video arcade with a pocketful of quarters, make a detour to your Revell model dealer.
And get a chance to win something rally impressive to put your Revell models on top of.
A six foot Atari Video Arcade Game.

REVELL'S INSTA-WIN VIDEO GAME

I perused a cabinet-art gallery without success -- can anyone out there identify which Atari arcade game is depicted? More to the point, which contest only let you win a chance to play a game? That's crazy talk. Funny how the 50 VCSes are kind of tucked away as a kind of gooney prize, as are the 5 thousand Revell kits. "So: kids these days like video games, not model kits. But will they buy a model kit for a chance to win a video game?" My guess is: probably not.

Further hilarity: * The depiction of the game card (and here's a penny, with which you might find yourself scratching it, for those who suffer from a complete and total lack of imagination.)
* The closing of the blurb would have actually been pretty hilarious if the voice of The Man Without Irony hadn't crashed it with the closing sentence.
* And finally: Tom Selleck's visage. (Is it Mangum P.I. which is the trademark of Universal City Studios called out in the small print?) Certainly Tom Selleck enjoyed fame in an era when celebrities did end up in video games, but sadly for him his particular flavour of it locked him out of this digital immortality when less-manly successors such as Michael J. Fox ended up pixelated all over the place.