With a full name like Fujisankei Communications International, I can see why they went as FCI. I don't have a lot to say about this game: initially released on Japanese platforms in '84, after five years it made its way to the English-speakers on the NES and everyone saw this ad in comic books. But the comics readers were missing out, because it turns out the ad was just a pale interpretation of the game's cover artwork, which is exactly the same -- only greater in every regard:Get all fired up...
for the Adventure
of a LifetimeRole playing!FCI
2 speed levels!
It's just striking: gee whiz, for being similar, those ads are quite different. But for being different, they're quite similar. Typically I'd imagine an ad campaign requiring two different images for different print qualities would just run two fundamentally different ads, but not so for FCI.